Efficiently & effectively reach the right potential consumers & build awareness for a new product launch in select markets by leveraging unique & proprietary talent audience data.
Using Key’s FRM, the beverage brand was able to eliminate waste & grow awareness by activating talent partners’ first-party data (email records) to reach intended “music enthusiast audience.”
- Campaign delivered in full against 1P powered seed audience
- Brand successfully built awareness in key markets against a precise audience, eliminating waste
- Brand & Talent elevated partnership by unlocking new media budgets