Case Studies

Beverage Brand leverages their Talent Partners’ first-party audience data to enhance paid media awareness campaign for new product.

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The Challenge

Efficiently & effectively reach the right potential consumers & build awareness for a new product launch in select markets by leveraging unique & proprietary talent audience data.

The Solution

Using Key’s FRM, the beverage brand was able to eliminate waste & grow awareness by activating talent partners’ first-party data (email records) to reach intended “music enthusiast audience.”

The Results

  • Campaign delivered in full against 1P powered seed audience
  • Brand successfully built awareness in key markets against a precise audience, eliminating waste
  • Brand & Talent elevated partnership by unlocking new media budgets

Campaign Performance

  • Click Through Rate

    .23%CTR

    +.12% Above Industry Benchmark

  • Completion Rate

    77%VCR

    +7% Above Industry Average

  • Viewability

    62%

    +4% Above Industry Benchmark

  • Campaign Details

    3

    Unique Talent Email Lists Uploaded, Aligning with Geographic Events