Understand & reach the right target audiences to build awareness for a new model release by leveraging unique Talent 1P cohorts across verticals.
Using Key’s FRM, the Auto Brand was able to eliminate waste & grow awareness by activating 1P audience data across Talent cohorts including: DE&I, Luxury, Culinary, Music & Sports. Multiple Deal ID’s were set up for “discovery” to learn which Talent/Influencers best resonated with audience to power decisioning for future campaign targeting.
- Campaign delivered in full against all 1P Talent audience cohorts.
- Post campaign, Key & Brand analyzed performance & narrowed to top-performing cohorts for Q2 campaign.
- Brand seeks to build a deeper, 360 partnership with Talent based on initial campaign performance.