Activate your data, drive revenue opportunities.
First-Party Media Activation
Eliminate waste & drive efficiencies programmatically with precision targeting.
- Talent now can run programmatic media campaigns against their own first-party audience, for their own initiatives.
- Talent can unlock larger brand opportunities by offering their first-party audience for targeting as a more effective alternative to imprecise third-party data segments.
Data Clean Rooms
Offer brands a compliant, unique opportunity for crossover and strategy analysis.
- Analyze overlap & reach against your first-party audience.
- Evaluate data usually locked inside of walled gardens & brands’ CRM to create the audience that aligns best with brand goals.
- Uncover segments with the highest likelihood to increase ROI.
Power brand partnerships via your Key Data.
- Spark brand opportunities by presenting meaningful psychographic & engagement data about your true audience.
- Elevate current brand partnerships by delivering unique ways to engage fans based on data insights (e.g., content strategy, experiences).
Prove your worth, showing brands that your media & activations drive real results.
- Connect your digital media to sales ROI using Key’s proprietary identity solution.
- Evaluate path to purchase to optimize sales cycle with touchpoint analysis.
- Build better optimization strategies for sales.
- Validate your brand partnerships with conclusive results.
Leverage your own first-party data, wherever it lives.
- Utilize Key API’s with your current martech partners to better segment your audience.
- Upload or port existing digital audiences into one place.
Targeted Drip Campaigns
Reach your audience directly, without interference of social platform algorithms.
- Message your segmented audiences with SMS or email communication.
- Personalize communication based on segmented audience preferences.
- Evaluate campaign performance and increase open rates by optimizing targeted messaging.