Talent is Media. Drive Revenue Opportunities.
Key Talent Marketplace
Opt-in to Key’s Talent Marketplace & Make $$ without #AD.
- Brands are actively seeking precise first party talent audiences to activate for campaigns.
- Make your audience available to brands on Key. Get paid each time an advertiser targets your audience,
no need for individual contracts.
- Make $$ without compromising your personal brand or adding #sponsored to your content.
First-Party Media Activation
Eliminate waste & drive efficiencies programmatically with precision targeting.
- Talent now can run programmatic media campaigns against their own first-party audience, for their own initiatives.
- Talent can unlock larger brand opportunities by offering their first-party audience for targeting as a more effective alternative to imprecise third-party data segments.
Holistic View & Talent Roster Management
Understand the makeup of your talent roster with one click.
- Understand Talent’s brand preferences, personal affinities & relevant purpose driven initiatives for better talent curation.
- Identify talent overlap & org cohort digital footprint, allowing for better brand matching.
- Centralize and organize all talent brand & audience data, in one place.
Data Clean Rooms
Offer brands a compliant, unique opportunity for crossover and strategy analysis.
- Analyze overlap & reach against your first-party audience.
- Evaluate data usually locked inside of walled gardens & brands’ CRM to create the audience that aligns best with brand goals.
- Uncover segments with the highest likelihood to increase ROI.
Power brand partnerships via your Key Data.
- Spark brand opportunities by presenting meaningful psychographic & engagement data about your true audience.
- Elevate current brand partnerships by delivering unique ways to engage fans based on data insights (e.g., content strategy, experiences).
Social Media Activation
Reach a more engaged & precise segment vs. standard whitelisting.
- Key creates more accurate targeting strategies derived from deeper & more actionable insights from talent's audience for social campaigns.
- Eliminate waste by pinpointing the most engaged segment of a talent's audience to target.
Attribution & Performance
Prove your worth, showing brands that your media & activations drive real results.
- Connect your digital media to sales ROI using Key’s proprietary brand survey solution.
- Evaluate path to purchase to optimize sales cycle with touchpoint analysis.
- Build better optimization strategies for sales.
- Validate your brand partnerships with conclusive results.