Country Legend Collects First-Party Data, Leading to Multiple, Six-Figure Brand Partnerships.

The Challenge

Acclaimed country artist sought to collect zero-party data in order to message fans directly and assess brand matches to garner brand partnerships.

The Solution

Using Key’s middleware tool, Keychain, the Talent’s team created a giveaway for their new memoir. Registering through Keychain, Fans gave their name, email, and phone number in exchange for entering the giveaway.

The Results

• The week-long campaign resulted in over 46,700 unique fan emails, with 67% of registrants also sharing their phone number (optional).
• After assessing the first-party audience brand matches, the team presented the data to two brands, locking in six-figure partnerships with both a well-known shoe brand and QSR chain.